Tanssi Supports Grupo Flow, One of Brazil’s Largest Digital Media Ecosystems, in Major Blockchain Expansion

Tortola, BVI, July 25, 2024 –The Tanssi appchain infrastructure protocol has announced a significant collaboration with Grupo Flow, one of Brazil’s largest media ecosystems, boasting over 23 million subscribers across multiple platforms. This collaboration marks a significant milestone as Grupo Flow transitions into the blockchain space with the creation of Flow Chain. Tanssi will facilitate this transition, expanding Grupo Flow's reach to new audiences while ensuring a robust and scalable infrastructure. This move will enhance user engagement and open up new monetization opportunities for content creators within the Flow Chain platform.

"The possibilities and connections with our audience through our own chain are very exciting. We are thrilled to have a trusted partner to guide us on this journey. Now it's time to head to the lab, study the path and roadmap, and look forward to seeing the first features in our ecosystem,” said Andre Gaigher, CCO at Group Flow.

Grupo Flow Transitions to Blockchain, Setting a New Standard for the Digital Media Industry

Grupo Flow is a leading digital media ecosystem in Brazil, renowned for its extensive reach and influence in the creator economy. With a diverse range of businesses, including creative hubs, software development, and audiovisual production, Grupo Flow has established itself as a key player in the Brazilian media landscape. Their platforms, such as the highly popular Flow Podcast, attract millions of followers and listeners. The group’s podcasts collectively achieve over 73 million views per month and have more than 23 million followers, making Grupo Flow a significant force in digital content.

As Grupo Flow transitions into the blockchain space, they aim to achieve several key goals:

• Enhancing Digital Engagement: Grupo Flow wants to provide its audience with new ways to engage, such as voting on content decisions, participating in exclusive events, and earning rewards for their interactions.

• Handling Large-Scale Interactions: With a massive community, Grupo Flow needs a system that can support a high volume of activities, from streaming and sharing content to community voting and rewards.

• Integrating Advanced Technology Seamlessly: Ensuring that the shift to blockchain technology is smooth so that users continue to enjoy a seamless experience without disruptions.

• Maintaining User Experience: It is crucial for Grupo Flow to continue delivering an excellent user experience while embracing new technologies.

By collaborating with Tanssi, Grupo Flow aims to achieve new goals, strengthen their existing audience, and tap into a new community of blockchain users, leveraging blockchain technology to further enhance their digital media ecosystem.

Tanssi & Grupo Flow: Unlocking Blockchain Potential for Digital Media Transformation

Tanssi’s advanced blockchain infrastructure is crucial in facilitating Grupo Flow’s seamless transition to the blockchain space. Grupo Flow will have its own application blockchain, Flow Chain, which provides a dedicated and customizable blockchain environment tailored to their needs. Here’s how Tanssi and blockchain technology will support this expansion:

Enhanced Digital Engagement	Tokenized Interactions: Grupo Flow will introduce tokenized memberships and rewards, allowing users to participate in content decisions, access exclusive events, and earn rewards for their engagement. This creates a more interactive and rewarding experience for their audience. Decentralized Governance: By utilizing blockchain, Grupo Flow can implement decentralized governance models, giving their community a voice in the decision-making process and fostering a stronger sense of ownership and participation.
Scalability to Handle	Robust Infrastructure: Tanssi’s scalable infrastructure ensures that Grupo Flow can handle high volumes of transactions and interactions without any performance issues. This is critical for maintaining a seamless user experience, especially given the large and active community. Efficient Transaction Processing: With dedicated blockspace, Tanssi ensures that all transactions are processed quickly and efficiently, reducing latency and enhancing the overall user experience.
Seamless Integration with Existing Systems	Smooth Transition: Tanssi provides the tools and support needed to integrate blockchain technology with Grupo Flow’s existing digital ecosystem, ensuring a smooth transition with minimal disruption to the user experience. Interoperable Ecosystem: Tanssi taps into Polkadot’s interoperable ecosystem, allowing Flow Chain to access a network of interconnected blockchains. Additionally, Flow Chain can leverage blockchain technologies like Moonbeam Routed Liquidity to expand into other ecosystems such as Ethereum, Avalanche, and more, providing extensive room for growth and connectivity.
Maintaining and Enhancing User Experience	Consistent Performance: Tanssi’s reliable and secure infrastructure guarantees that users continue to enjoy a consistent and high-quality experience. This is essential for retaining user trust and satisfaction during the transition. Enhanced Security: Tanssi's ecosystem of blockchains tap into Polkadot's shared security, which means that all blockchains benefit from a collective security model, enhancing the overall safety and resilience of the network. With advanced security measures, Tanssi ensures that all user data and transactions are protected, maintaining the integrity and reliability of the Flow Chain platform.
Economic Efficiency and Cost Savings	Reduced Transaction Costs: By leveraging Tanssi’s infrastructure, Grupo Flow can significantly reduce transaction costs, making interactions on the platform more economical for both users and content creators. New Revenue Streams: The integration of blockchain technology opens up new monetization opportunities, such as transaction fees, staking rewards, and tokenized assets, providing additional revenue streams for Grupo Flow.

This strategic collaboration with Tanssi not only supports Grupo Flow’s transition to blockchain but also provides the essential tools and infrastructure to enhance digital engagement, scalability, and security, establishing a new benchmark in the digital media industry.

Looking Forward: Grupo Flow's Next Steps with Tanssi

Grupo Flow is preparing to significantly impact the digital media landscape with the launch of Flow House, drawing inspiration from Soho Houses, known for their exclusive memberships and luxurious amenities. This platform will enable unique, tokenized access to high-end venues and events through blockchain technology, demonstrating Grupo Flow's commitment to pioneering new experiences in the media sector.

The upcoming launch of Grupo Flow on Tanssi Mainnet later this year represents one of the largest blockchain integrations by an online media group in Brazil. This step will showcase the scalability and efficiency of Tanssi's blockchain infrastructure, designed to meet the needs of dynamic and user-intensive platforms.

For anyone interested in expanding their project to the blockchain space, Tanssi offers a straightforward, code-free application chain deployment platform. You can explore and launch your project today at apps.tanssi.network.

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About Tanssi Network

Tanssi’s appchain infrastructure protocol is designed to simplify and accelerate the deployment of appchains. By connecting a chain to Tanssi, it is instantly transformed into a modular appchain. This transition grants access to a developer-friendly and permissionless environment, fully stocked with all essential infrastructural components to run a chain right out of the box. Key features include a shared and decentralized network of block producers, ensuring robust security and data retrievability, alongside seamless integrations with vital tools like bridges, wallets, block explorers, RPC endpoints, indexers, oracles, and more. As a result, appchains can be deployed in just minutes—a significant improvement over the typical months-long process. Learn more at tanssi.network.

About Grupo Flow

Grupo Flow operates as a comprehensive media ecosystem, focusing on the creator economy with ventures in technology, content, media, production, and advertising. Central to the group is Estudios Flow, a creative hub housing over 30 creators dedicated to fostering dialogue, plurality, and transparency. Producing over 70 hours of content weekly across various formats and niches, Estudios Flow aims to build community ties nationwide. The ecosystem also includes Flow S.A., Flow Games, Flow News, Flow Sport Club, Venus, Ciência Sem Fim, Amplifica, the digital agency Golden Pill, software house WolfVision, and Flow Labs, specializing in audiovisual productions. The initiative traces back to the influential Flow, launched by Igor Coelho, a trailblazer in Brazil’s videocast arena. Learn more about Grupo Flow here.